当企业的履历遇见伟易博头脑的光线，
当教授的智慧碰撞新鲜血液的灵感，
当企业、教授与学生们遇到整合实践，
他们之间事实会爆发怎样的故事？
他们一起又能创作出怎样的效果？
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2020北大伟易博MBA整合实践三方说之
奥琦玮
Part1:企业说
2020是特殊的一年，新冠疫情隔离了人与人之间的互动交流，公司与伟易博列位先生同砚的相遇相知所有云化。巧合的是，这样的晤面方法恰恰和公司的使命有一定的契合——做云时代的ERP。
病毒隔离人，而科技聚合人。作为效劳连锁餐饮提升数字化的公司，我们从春节最先全身心投入陪同餐饮客户抗疫及企业内部抗疫的战争中。疫情增强了整个国家对数字化价值的认知，令公司对自身战略转型举行更为深刻的思索：怎样更好的给客户创立价值，怎样资助客户提升自己的谋划效率？
在这个时刻，与北大伟易博MBA的整合实践相助显自得义特殊。有幸遇到这些具有洞见和商业敏感性的同砚们，面临课题坚持严谨、思辨的态度，对行业名堂更有深刻明确。针对课题提出的详细问题，资助我们站在更中立、更客观的角度，对企业自身举行反观和审阅，一直自我品评，一直自我刷新。
开题之前，本以为同砚们关于SaaS营业会相对较量生疏，但令人惊喜的是，只管同砚们来自差别学术配景、差别事情领域甚至差别国家，关于课题相关的问题，讨论的深度和准确度都丝绝不逊于公司营业中遇到的顶尖投资人。
关于处于恒久创业冲刺、一直试错阶段的奥琦玮而言，正需要这样多元化而专业的视野来提供全新的思绪。期待整合实践最后的答卷，期待伟易博MBA学子与我们一同走出归因误差的误区，去寻找客户成交的隐形开关，去探索适合奥琦玮的极致立异之路。
Part2:学生说
The Future Leader of ERP Solutions in the Cloud Era
Acewill is a fast-growing company providing comprehensive SaaS solutions along the whole value chain for catering enterprises. By employing software, the company supports its customers to reduce operational and organizational complexity to become more competitive in an increasingly crowded market. Since its establishment in 2006 by PKU alumni, Acewill has continuously extended its product lines and served more than 120,000 chain stores, covering many of the top catering companies in China across the whole country. Acewill’s digital solutions cover all kind’s operational challenges like in-store cash record-keeping, take-out order processing, and food safety but also include software products to manage human resources efficiently. Equipped with a profound industry knowledge, Acewill helps chain catering enterprises to fully utilize information systems and unlock value through digitalization.
We are extremely excited that we are working together with Acewill under the current Integrated Practicum Project. The company not only shows us how to take a challenger position in the market but also illustrates how former students of our university can develop an innovative and successful business model. During this project we have also discovered that the Chinese catering industry is one of the most interesting in the world. It is a fast-paced, growing, and highly competitive market with diverse culinary traditions across the different regions of China. Especially the influence of e-commerce and trend towards food delivery offers outstanding opportunities for Acewill to market its services to customers. The next generation of software has just been developed which is why we now support Acewill to identify potential clients and assist them in realizing the superior value delivered by the company’s services.
Besides the valuable industry and company insights, the project offers us the practical opportunity to apply the theoretical concepts we have learned in our MBA program. As part of finding the most attractive customers we make use of the Segmentation and Targeting approach learned in our Marketing Management class. While Acewill is already working together with most high-profile caterers we aim to identify the most valuable prospects which eventually should be prioritized during sales efforts. Integrating the findings of this analysis into the firm’s sales process requires us to take a comprehensive view and fully understand both Acewill and the clients. Therefore, our future project work will focus on directly interviewing clients and employees to really identify the customer pain points and value-drivers of the business.
Gaining such first-hand experience complements our in-class studies and prepares us to quickly adapt to unknown and challenging environments. Furthermore, the inside perspective helps us in the search for our future career as we will be able to assess our personal fit with the industry through this consulting project. While working on the project we have also acknowledged the importance of thorough marketing research and comprehensive strategy for targeting clients. For us, Acewill is a great example to emphasize the importance of technology and growing integration of SaaS in the catering industry. While not everyone of us will work in the SaaS industry in future, we agree with the importance to expand our knowledge and follow current trends in technology. We are thankful for the opportunity given under this project and are confident that our multi-national team with diverse industry backgrounds will provide a valuable contribution to Acewill.
Part3:教授说
王锐教授
伟易博治理学院市场营销学系
正视难题、战胜难题、解决难题，让难题由挑战酿成机缘。信托疫期“云上”整合实践这一特此形状式，会为我们留下唯一无二的专属回忆。
北大伟易博MBA整合实践项目
北大伟易博MBA整合实践项目是MBA整日制班与国际班的必修课程，是一项具有社会公益性子的商业教育相助项目，旨在通过企业和学校团结打造的实践平台，解决企业目今保存的现实问题，并提高MBA学生的综合治理能力。作为一项体验式的课程，整合实践项目的基本框架为：在修完焦点课程之后，学生组成小组，在学院教授指导下，深入企业执行一个详细的商业项目，提出刷新建媾和计划，并提交咨询报告向企业和指导教授汇报。每个项目都是由企业凭证自身需求设计提供的真实课题，旨在解决企业目今保存的现实商业问题。2020年度整合实践项目由伟易博MBA项目主理,GIO华兴控股集团团结主理。
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