伟易博

问题:What happens in acquisitions? Evidence from brand ownership changes and advertising investment

演讲人:Edward Fee, Michigan State University

时间：11月25日（周二）下昼1:30-3:00

所在:新楼215 课堂

摘要：We study a large sample of brands that are acquired and find that new owners display anabnormal propensity to sharply increase or decrease advertising spending, with large decreasesbeing particularly common. Increased privat